![]() ![]() ![]() in both the European Union and Britain with that the current frontrunner. ![]() While FIFA has become synonymous with the videogame series, there are plenty of alternative names out there.ĮA recently registered the trademark EA Sports F.C. What could EA Sports rename their FIFA franchise? So as Weber alluded to, EA are genuinely looking into a name change and are confident they can remain successful without the FIFA moniker.ĮA would still hold a number of other football-related licences moving forward ensuring any end to their FIFA partnership wouldn't impact the game itself too much. With their previous 10-year agreement expiring at the end of next year, both parties have failed to find common ground after two years of renewal talks. Why is EA Sports considering a name change?Īs with most things, money has a lot to do with why a name change is being looked at.Ī report from The New York Times has revealed football's governing body FIFA are demanding at least double the amount of money they currently pocket for a new licencing agreement with EA.įIFA has been receiving US$150 million annually from the video game franchise but are pushing for that to rise more than $1 billion spread across a four-year World Cup cycle. The EA Sports football videogame has been known as FIFA for nearly three decades but that could all change very soon with a decision expected by the end of 2021. Our priority is to ensure we have every opportunity to continue delivering the world’s greatest interactive football experiences." "The future of football is very big and very bright. "This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world. "As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games," Weber said in an EA press release. In a statement celebrating the new game's success, Weber rather casually alluded to the fact they are considering changing the name of their annual series moving forward. Just a week after the launch of FIFA 22, EA Sports general manager Cam Weber dropped a bombshell on the future of the gaming franchise. ![]()
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